Contents

6
Editor's Note
by Rachel Andrew
8
Towards Ethics By Default, One Step At A Time
by Vitaly Friedman
17
Designing For Addiction
by Trine Falbe
28
It's Not
About You
by Heather Burns and Morten Rand-Hendriksen
35
This One Weird Trick Tells Us Everything About You
by Laura Kalbag
46
Quieting Disquiet
by Stuart Langridge
53
Advertising Is Not The Problem
by Cennydd Bowles